This post was originally published in Visartech Blog
An interactive app term may be applied to a wide range of applications. Put it simply, it is an application that allows users to interact with audiovisual information via gamification, visualization, and even VR/AR. Basically, every app has some kind of interactivity.
In this article, we’ll concentrate on the applications that connect two worlds together: the real and the projected ones. The latter is the one we see on our screens, the one we use in our everyday life through our computers and mobile devices, even if it’s just a projection of the real world.
Projected World of Incredible
I have a background in game development. It helps to see the difference and feel the connection between the real and the imaginary worlds a whole lot easier. Nobody’s hiding that every realm inside every game is more or less fiction and only the author’s imagination limits its bounds.
The same thing we experience in regular apps while ordering pizza or calling an Uber. We interact with the projected world or its part.
Let’s just check an example of a pizza ordering and delivery app in detail!
Such an application has a few simple steps to order a good:
- Choose a core, like pizza style;
- Pick toppings, like more cheese, onions, or any other tasty things;
- Decide on a delivery address and time;
- Select the payment method;
- Pay and wait for the best pizza ever.
Usually while waiting, you can see some kind of progress: assembling, baking, delivering. Sometimes it’s even possible to track the courier movement along the way attempting to deliver pizza as fast as possible, while it is still hot.
The more steps an app offers, the more understanding you have about the process, the better your overall experience. It all allows you to see what exactly is going on with your pizza and predict the delivery time, especially when you see a courier icon around the corner.
When you’ve received your hot, delicious pizza, you’re happy, but your happiness started long before you get it. It started with the first step when you saw different pizza’s core images. Those pictures helped you to imagine better the outcome and each next step brought you closer to that incredible taste in your mouth.
So what just happened?
Read more: How to Make an Educational App Like Duolingo in 2020: Clues, Features, Costs
An app with the projected world of pizza inside helped you to enjoy life, far before you received the wished good. Ten years ago it was impossible. We all had silly phones that helped us to make a phone call, receive SMS, and play a snake if you’re lucky enough to have the right phone.
Now, we can see.
We still see the projected world through a small window, the screen of your smartphone. However, it is a real window to something incredible, something that makes your life far better.
No doubt, the real world is awesome. The projected one is not a competitor, not at all. It is just a simplified version of a viable process, packed and tailored with art for your convenience.
Art
Art here is the key element. Because a projection is just how we see it, how we feel it. The artist who finds the best pattern fitting into the minds of the masses gets famous. Some people require something original, others prefer custom patterns. Therefore it is a vast ocean of opportunities for artists limited only by individual imagination.
In our lovely pizza app example, there are billions of various designs including drawn pizzas, photos, 3D art, text descriptions — the options and forms are endless.
But there’s one thing that binds all these combinations — it’s a projection of a real-world pizza.
Art helps people to see the outcome, to predict that delicious taste in their mouths far before they even try it.
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